News Release: 10/20/2017

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October 20, 2017
Brew Practitioners, LLC announces 2-Annual Drink Pink Event at the Brewery and Taproom located in Florence, Massachusetts to be held October 28, 2017 (postponed from 10/21/17), in honor of Lisa Marie and in Support of the LIVESTRONG® Program at the Hampshire Regional YMCA.

By Tanzania Cannon-Eckerle, Esq.
October 17, 2017
Florence, MA – Locally owned Brew Practitioners, LLC announced today that the 2-annual Drink Pink Event will be held on October 28, 2017 at the brewery and taproom beginning at 1 PM. Brew Practitioners is located in Florence, Massachusetts, at 36 Main Street, across from Coopers Corner. 
Drink Pink
The Drink Pink Event is a charitable event started by Brew Practitioners owner, Tanzania Cannon-Eckerle in honor of her late sister, Lisa Marie, and in support of the LIVESTRONG® program at the Hampshire Regional YMCA. It is an attempt to think about those who are affected by Cancer during this event with an emphasis on affection, and love and fun that makes for happy times. Which makes it a good thing that this year the Drink Pink event coincides with the Brew Practitioners Halloween Party. Come dressed up wearing Pink! All donations, and a portion of the proceeds from the Pink Beer will benefit the LIVESTRONG® Program at Hampshire Regional YMCA. This year all the donations will be matched by The Taproom a local Craft Beer Bar in Hadley, Ma.
LIVESTRONG® at the YMCA is a physical activ­ity and wellness program designed to support adults affected by cancer. This research-based program offers a safe and supportive environ­ment to participate in physical and social activities focused on strengthening the whole person.  This YMCA funded and donor supported program uses cardiovascular, strength, and flexibility exercises to ease participants back into fitness and help them reclaim and maintain a healthy lifestyle.   At the Hampshire Regional YMCA, participants meet two times per week for 90-minute sessions, guided by certified LIVESTRONG® at the YMCA trainers.  Participants and their household family members receive a complimentary, 3-month YMCA membership running concurrently with the program.
Lisa Marie
It is well known, that the “pink” is the color associated with Breast Cancer Awareness and October is the month dedicated to that cause. So, when Cannon-Eckerle finished the development of her “Pink” beer, her own trade secret, she got an idea. A wonderful idea. She would create an event in October to support those who are affected by cancer in honor of her sister Lisa Marie, who passed away from complications related to cancer.
On, October 21, 2014, Cannon-Eckerle’s older sister passed away from complications related to her long battle with cancer (Ewings Sarcoma). She was just 45 years old. October 21, is also Cannon-Eckerle’s birthday.
“It can be an incredibly sad day for those of us who love Lisa. I cannot have her back and I cannot disassociate her passing with my birthday, but I can try and disassociate the sadness with that particular day by doing something that will help other people in our community in her honor. She would have LOVED the LIVESTRONG® Program at the YMCA. In fact, she would have thrived in that program. Brew Practitioners is proud to support this program at the YMCA and Lisa Marie would be proud.”
Tanzania Cannon-Eckerle.   
Event Happenings:
Beginning at 4:00, Chef and Caterer, Jason Dinelle, will offer food straight from his grill out back in the beer garden (i.e., the Patio) where guests can play games and raise a pint of Pink beer in honor of someone they love.  For those who do not want to enjoy a Pint of the Pink Bubbly Beer – they can donate $1 and receive a paper “Pink Pint” to write on and hang on the Brewery “Pink Honor Wall!” The goal is to decorate the brewery in Pink Pints by days’ end!
Patrons can also participate in backyard games such as corn hole; shuffleboard and bucket ball.
At 6 PM, the Prone to Mischief brass band will entertain the crowd, local band and favorite, The Bum Steers will finish up the night with danceable tunes! Don’t forget your Halloween Costume! Best costume wins a prize!
About Brew Practitioners, LLC.
Brew Practitioners is a majority women-owned micro-brewery located in Florence, Massachusetts.
Brew Practitioners serves 6 classic beer styles that will be on tap year-round, though other special and practice beers are offered on 5 additional taps, including the local favorite “Pink Beer.” The beers are exhibited by color only. The White, Yellow, Orange, Red, Brown and Black beers, AKA “the Classics,” are aptly named as the recipes are intended to be as close to the classic beer style as is feasible. The simplicity of their names further exemplifies the simple gracefulness of these balanced and drinkable concoctions. The Brew Practitioners’ brewing philosophy is simple: “Brew quality, balanced, drinkable beer that makes the customer want more!”

Brew Practitioners is proud to bring local, artistic craft beer to the community; and to have a lovely taproom and patio area for the patrons to enjoy, while enjoying the beer. Brew Practitioners’ craft beer cans are offered at Liquors 44 Package stores and Four Seasons Package store in Hadley, Ma. The beer is also on tap at The Taproom, also located in Hadley.

For more information about Brew Practitioners or to learn about events happening at the taproom go to or visit
About The Taproom, LLC.

The Taproom is a newly opened locally owned tasting room that only serves Craft Artisan Made Massachusetts Beer, Wine and Spirits. The Taproom is located at 1 Mill Valley Road, in Hadley, Massachusetts. For more information go to or visit www.facebook/TheTaproom/.
(413) 584-2444