Brick and mortar businesses are pivoting quickly and creatively. While some retailers have built brands solely leveraging social media and e-commerce, others may be adapting to utilizing these channels to reach customers and garner sales while storefronts are closed.

If you’re looking to ramp up your game in the digital marketing space or are completely new to the world of e-commerce—this session is for you.

We’ve gathered a team of experts including retailers successfully leveraging digital marketing best practices to sell their products, and e-commerce and social media experts who will share their tips, tricks and resources. There will be plenty of time for Q&A, so please bring your questions!

Panel

Katie Rennie, 25 Central
Katie is the Owner of 25 Central and has a background in Public Health and passion for fashion! 25 Central provides stylish women’s clothing and accessories for any age, shape or budget. 

Joia Garner, JoiaBeauty
Joia Garner started working in her family’s natural beauty store at a young age. She now manages JoiaBeauty with her mom, Luahn Page, and their partner, Mette Gustavsen.

Blair Winans, Rhyme Digital
Blair Winans is the President of Rhyme Digital in Easthampton, with over 20 years of experience in marketing, design, and digital services. He and his team at Rhyme handle all aspects of digital marketing for clients in a wide variety of industries and experience levels.

Elena Sharnoff, B Strategic Communications
Elena is the Principal of B Strategic Communications: customized marketing and web strategy that maximizes visibility, motivates engagement, and creates meaningful, impactful messaging.

Alison Klejna
Alison Klejna is a freelance digital content manager who helps small businesses and nonprofits tell their stories through social media, email marketing, and their websites. A Hampshire County native, her local clients include Cedar Chest, Pioneer Valley Ballet, Gove Law Office, and Laplante Construction.