Seminar: Make the Web Work for You
Presented by: Tina Stevens 470

As we continue to migrate to the internet for information and communication, your online
image is often the first impression people have of your business. If your business strength is
excellent customer service, a fabulous retail environment, a great product selection – those
assets need to be made tangible online. Every business needs to use their online channels
(website, email, search, social) to reach new prospects, gain customers, maintain customer relationships,
and grow their business.

Understanding Your Online Channels
Success online requires the same level of commitment as any other integral part of your
business. At this seminar we will look at the care and feeding of your website, how to use
email marketing, review the important aspects of search, and explore methods for generating
leads and increasing sales from your online presence.

Topics will include:
• understanding the important role of your website
• effectively using email/enews
• examining paid, organic, and local search
• clarifying your social media presence
• managing your online presence with the rise of mobile technology
• allocating your online marketing dollars