Seminar: Creating an Online Marketing System
Presented by: Tina Stevens | Stevens 470

For many businesses, your ability to reach your best prospects has minimized or disappeared.
Industry specific magazines, newspapers, trade shows, and other traditional access to
prospects continue to grow smaller in the face of expanding online communication channels.
As your prospects and customers now choose to research, communicate and purchase online,
you need to develop highly relevant online content. Now is the time to reformulate your plans
for making contact with potential and existing customers.
Reaching Your Audience Online
Traditional marketing channels allowed you to push your message out in front of your audience,
online channels require you to offer content that is compelling enough to pull
prospects into your website and other online media. At this seminar we will review your online
marketing channels and examine methods for moving people along your online marketing
path in order to reach the point of conversion into a customer.
Topics will include:
• maximizing your online messages
• effectively using calls to action
• understanding the flow of search
• setting goals and expectations
• understanding the ROI (return on investment) of online marketing
• developing a plan