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Coldwell Banker Upton-Massamont Realtors Real Estate - Residential Sales | Real Estate - Residential Rentals | Real Estate Commercial - Sales and Leasing | Apartment Rentals | Real Estate - Development | Real Estate Services | Rentals | Retirement Communities

92 Main Street
Florence, MA 01062
(413) 586-8355
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Monday - Friday 9-5pm. Evenings and Weekends by appointment

who to contact

Christine Aubrey · Owner Brian Megliola · Residential Rentals

about us

Coldwell Banker Upton-Massamont Realtors is a full service real estate company serving the Pioneer Valley from four locations; Northampton (Village of Florence), Amherst, South Deerfield and Shelburne Falls. We have been in business since 1988. We are a woman owned Franchise and provide our clients with experienced, knowledgable agents that are well trained and live throughout the Valley. We handle some rentals, but out focus in on the sale of real estate. We handle single family residence homes, multi families, condos and co-op properties. We also have a Commercial Franchise that handles all size commercial properties and leases. We have the honor of being Coldwell Bankers #1 franchise company in the State of Massachusetts for the last 10 years. We have clearly listened to what consumers are looking for in a real estate company, and in their agent, and have continued to lead the industry with forward thinking sales and marketing. We have also become a ''green'' company, having developed our own APP that allows us to complete a paperless transaction and make it seamless between all parties involved. We would love the opportunity to show you our beautiful Valley and help you find the right home for your lifestyle needs. We welcome the opportunity to serve Sellers in the Pioneer Valley and help them achieve their goals in the sale of their home.


  • Single and multi-family homes
  • Condominiums
  • 2nd homes
  • Commercial property
  • Farms & Land