What Your Local Customers Want On The Web and Beyond

Reach more customers where they're spending the most time, and when they're most receptive to your message. Take a deep dive into online consumer behavior in the Pioneer Valley, based on our own rich website and advertising analytics data, as well as a broader overview of local customer needs based on our market-wide consumer survey.

The way that consumers engage with content and the devices that deliver it has changed radically over the past five years. Learn what you need to do to position your product and your business in the forefront of the customer digital experience.

Practical advice coupled with statistical insight will prime your marketing strategy.

This session will be led by Ernesto Burden, Vice President Digital, and Lois Dolley, Digital Marketing Product Manager for Daily Hampshire Gazette.

Ernesto Burden, Vice President Digital, Newspapers of New England

Lois Dolley, Product Marketing Manager, Newspapers of New England